Yoga in Advertising - Great Piece

This is an interview from 2002, from On the Media, an NPR show. There is a text version

Here's an illustration of how yoga is being portrayed:

'when all is said and done, potential customers will flip a magazine page to find Andrea Brook assuming a dramatic asana [sp?] -- poised in the presence of M&K speakers.'

And here is some of the rationale:

STEVEN POWERS: What are the qualities that a person like Andrea or any talented yogi has? Balance -Power - Focus - Clarity.

We've lived for the last few years with this sort of imagery permiating our adveristing...for better or for worse. I do agree with the reporter, and the teacher portrayed in the piece....more awareness of yoga is good. Period.

Raghurai