Non-Attachment - Are we making progress?

Here's an interesting post which seems to suggest a bit of 'push back' against that seemingly unstoppable consumerism in our culture. Its written by Andrea Learned, who writes about marketing to women, and this particular segment is at the Huffington Post. The post is entitled " Who Are the Joneses, Anyway, And Why Do We Keep Up With Them? Here's one of the key paragraphs:

Here's the thing from the business perspective: Society is at a consuming crossroads, but not every consumer is aware of it yet -- and businesses are really lagging behind. As more consumers do realize and change their buying habits toward a more sustainable lifestyle, brands have an opportunity to take the lead within their industries. They can be the first on their blocks to deliver and market around the idea that less, or smaller, can be more.

When I talk about the 'yogic edge' in our business lives, this is a great example. Here's a marketing concept that is very in tune with our values, with the yogic philosophy of letting go, not identifying with 'stuff'. Granted, it is just a step, but it is a step in the right direction, and it illuminates an approach that a creative business person could explore to stay true to their yogic values, and eminently competitive!

Rich (Raghurai)