For some time, it has been apparent to me that we have to change the way we keep score if we are going to alter the corporate model for business to be more socially contributory. Too often, talking to business people, or the general public, the rote answer to why businesses can't consider more than the 'cash' bottom line, I hear them say, "that's our legal obligation to the shareholders'. All true, but it begs the point. Shareholders establish the parameters under which the corporate entity operates.
This new model -'B-corporations' sounds very promising to me. I love the idea of a legal structure that binds us as participants to a broader 'bottom line'. (The link is to an NPR podcast from Marketplace.)
As a yogically oriented business person, we MUST consider way more than the 'cash' bottom line. This structure suggests a possibility for a firm foundation for doing just that! I'm looking forward to watching where this goes.
Rich (Raghurai)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment