What Does it Mean to Market with Consciousness?

I love Seth Godin. Even more importantly, I think he embodies and promotes the kind of values that we want to aspire to as marketers - conscious application fo skillful action. Kind of yogic, don't you think?

Seth originally coined the phrase 'permission marketing'. He brings an awareness to marketing that is always refreshing. So many of the teachers and business people that I talk to day by day struggle with the necessity to market. I often talk about how important it is that we (who care to add consciousness to the marketplace 'equation') learn to participate powerfully, so that we can compete with other businesses and succeed.

Here's a post he titles "Who Gets to Decide What You Want". He gives a useful 'sense' to marketers how powerful we can be, and he makes it so very clear that as a marketer we are influencing the experience of individuals....its our choice in what way we choose to use our power!

And so, once again it seems to come down to a personal decision. If you decide what you want (instead of letting someone else decide for you) perhaps you could choose the things that would actually bring you and your loved ones the satisfaction you can live with.

In so few words, he makes it clear that we have choice, both as consumers/citizens/people and also as marketers. We MUST choose how we engage the market, and we must use a balanced set of values and goals, in order to both be happy personally, and in order to be of service as we engage.

Rich (Raghurai)